What is SEO 101? An Introduction to Search Engine Optimization


In this chapter, you will learn: What is SEO? SEO (Search Engine Optimization) is an art of implementing the best practices for maximizing your website’s visibility in SERP (Search Engine Results Pages). These techniques help in generating more traffic and direct it to one particular website. When you use the best SEO practices to boost … Read more

This is Why Moving to the Cloud Matters Now More than Ever


In the technological era, when the world is moving towards digitalization, businesses are making the smarter choice of moving to the Cloud. However, with this transformation, you have to become more vigilant while selecting your Cloud service provider. According to Deloitte, the top drivers for Cloud migration include: More and more business setups are adopting … Read more

What is Encryption & How it Works (2020)?


Understand Encryption: An Art to Encode Data The concept of data encryption is quite different from that of IT security and before moving forward, it’s important to understand how encryption works. IT Security aims to protect the physical assets such as Servers, network computers, databases, etc. while encryption works towards saving the data that travels … Read more

How to Write SEO Optimized Content for Your Website


Out of 200 ranking factors that Google considers, 67 are directly related to content and content creation. Unquestionably, it explains the significance of writing SEO optimized content, which is compelling and engaging.  Simply put, you must know how to write SEO friendly content for your website if you want to reach your audience effectively. “Writing … Read more

How to Prepare for SEO Interview & ACE it CONFIDENTLY!


Have you ever applied for a digital marketing specialist job and you’re like “What do I need to know about SEO?” or “What are they going to ask me?”.  If you answer yes to these questions, don’t panic, you are not alone, there are thousands of candidates who think the same way as you do … Read more