Customer Identity Access Management, often referred to as the CIAM platform, aims to manage customer identities while accessing corporate websites or online portals.
Indeed, it is a tiny unit of a much broader concept known as Identity Access Management (IAM). CIAM very much decides customer login experience in today’s digital era.
Delivering a smooth customer experience is undeniably a challenging task. Not just you require to ensure consistency, but the security of services too. One wrong step or a single inconsistency in the services can land you in an array of problems.
What Makes A Good Customer Identity Access Management Solution?
CIAM is also known as customer identity management platform, customer IAM, or consumer IAM. It enables you to securely gather and manage customer identities for digital platforms.
A good CIAM software aims at assisting businesses to:
- Drive digital initiatives.
- Understand customer relationship.
- Streamline business operations.
- Ensure a smooth customer journey
A reliable Consumer Identity Access Management platform incorporates a combination of features that includes, but not limited to:
- Customer registration
- Self- service account management
- Single Sign-On
- Consent management
- Multi-factor authentication
- Access management
- Data access governance
- Directory services
Undoubtedly, your customers demand and deserve a better digital user experience, but it shouldn’t be at the expense of security.
Why Does Your Business need to Secure Customer Identities?
In the US, 83% of consumers claim that they would stop buying from a brand for several months on finding data breach while 21% say they would never return or deal with that brand again.
Research says businesses could lose as many as half of their customers after a data breach.
Undeniably, companies will experience significant revenue loss in the lack of a reliable Customer IAM solution in place, and many businesses may not be able to recover from this loss.
You can manage your customers’ digital identities by deploying the CIAM software on-premises, on Cloud, or through the API-first IDaaS (Identity-as-a-Service) platform.
CIAM platform is a single storage point for all digital identities. It links customer management, customer identification, sales, services, marketing, business intelligence smoothly and seamlessly.
Why is CIAM Solution Important for Your Business?
Research says that customer service is the most significant business opportunity for many B2B companies, followed by content marketing, data-driven aspects, video-marketing, and social platforms.
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