In this chapter, you will learn: What is SEO 101? What is Web Crawling? What is Organic Search? Why is SEO Important? What is WhiteHat SEO? What is SEO? SEO (Search Engine Optimization) is an art of implementing the best practices for maximizing your website’s visibility in SERP (Search Engine Results Pages). These techniques help in generating more traffic and…
Search engine optimization or SEO dictates how the website gets more traffic by ranking higher on search engines. SEO is vital because a lot of content on one particular topic is available online. So, how will your webpage stand out in the crowd of already existing webpages on the Web? That’s why you need to adopt and implement SEO best…
With innovative gadgets and mobile devices ruling the technology, the desktop age has now transferred to the mobile era. Undeniably true! Due to the mobile transition, designers have become more concerned about the user experience (UX). Nowadays, a mobile version of almost every website and apps is available for download. Indeed, it becomes equally important to focus on UX in…
Out of 200 ranking factors that Google considers, 67 are directly related to content and content creation. Unquestionably, it explains the significance of writing SEO optimized content, which is compelling and engaging. Simply put, you must know how to write SEO friendly content for your website if you want to reach your audience effectively. “Writing high-quality, engaging content is difficult;…
Talks about Search Engine Optimization is everywhere in the digital world. People often discuss it, but only a few actually know what is SEO and how it works. SEO stands for Search Engine Optimization. It’s executing several techniques that improve your website’s visibility against relevant keywords or searches. These Search Engine Optimization practices make your site more visible on the…
That’s what most of the writers struggle with most of the time. Right? So, what’s your biggest challenge when you are ready with a perfect piece of content? Giving it a clickalicious headlines and a captivating page title. Right? The page title is undeniably the most critical on-page element and the first thing that the readers notice. It can make…
Have you ever applied for a digital marketing specialist job and you’re like “What do I need to know about SEO?” or “What are they going to ask me?”. If you answer yes to these questions, don’t panic, you are not alone, there are thousands of candidates who think the same way as you do – before the interview. In…