Out of 200 ranking factors that Google considers, 67 are directly related to content and content creation.
Unquestionably, it explains the significance of writing SEO optimized content, which is compelling and engaging.
Simply put, you must know how to write SEO friendly content for your website if you want to reach your audience effectively.
“Writing high-quality, engaging content is difficult; creating SEO optimized content is even more challenging.”
Search engine optimized websites with a good domain authority, page authority, and backlink profile enables them to rank higher on SERP.
So, what does SEO-friendly content mean?
Do you wonder ‘what is SEO optimized content?’ if so, here’s the answer.
In simple terms, SEO-friendly content means writing the content in such a way that search engines can understand it and rank it higher for specific search keywords.
Ranking on the first page of the search engine listing means higher clicks, better views, and more shares. In short, you can call it improved customer engagement.
So, the first rule of thumb is that your writing has to be gripping, with your own writing style that is powerful enough to grab customer attention.
Did I just say ‘customer attention’? Oh yes!
Tips to Write SEO Optimized Content
Attractive Headlines & Titles
When we talk about customer attention, the first thing that comes to mind is compelling headlines.
Yes, the headlines must be capable of attracting the readers and developing the urge to click on the title.
Write appealing headlines that clearly define the overall content’s intent and make it stand out in the search engine result listing.
If your headline contains keywords, it will be easier for search engines to understand and display your content in response to the search keyword. Also, readers are most likely to click the keyword-rich headlines.
Keywords Play A Crucial Role
Absolutely, identify the right set of keywords and use them in your content.
Sometimes, writers start writing content without performing thorough keyword research. Others begin by finding out the keywords that they want to create content around.
What do you prefer? I prefer the latter approach.
For writing SEO optimized content for your blog, make sure that you use the keyword in the headline, title, ALT tags, meta-description, and of course, the content body.
DO NOT OVER STUFF KEYWORDS
Make sure that you use the keywords in the right proportion throughout the article. For example, if your article is 500 words long, you can place a single keyword 5 to 7 times wherever appropriate.
Keywords should make 1-2% of the overall content.
Alternatively, if you wish, you can hire an SEO agency to do the job right.
Yes, backlinking – both internal and external is a good way to boost the content rankings in search engine listings.
Internal Linking, in fact, serves as the way to rank your older content higher as if you link your newer posts to the previous ones; it drives traffic.
If you want to know about how to write SEO optimized content then it is good to know that ‘internal linking’ allows the search engine robots as well as your readers to find and engage with your best writeups.
External Linking is Equally Important
While performing research on your keywords, you might come across some interesting articles and well-written content on other websites.
Use them as a reference and if you find something outstanding related to your article, link your writeup to it via external linking.
If you do not know ‘what is external linking,’ here is your answer.
When we highlight a small portion of content and link it to a webpage on another website, it is referred to as external linking.
Moreover, if you use some facts, figures, or statistics from a trusted source, you can link your writeup to that resource page to create an external link.
Write A Right Length of Article
Google gives priority to longer, unique, high-quality content. The posts that answer user queries make their way through the Google rankings.
But is that right?
Yes, to a greater extent. However, you can write a minimum of 300 words content occasionally on a topic that doesn’t demand much facts, figures, or clarifications.
Apparently, it is recommended to dig into the topic and write 1000+ words to inform your readers thoroughly.
Make sure your writeup is crisp and engaging.
Optimize your Images
Images help to deliver your message effectively and powerfully to the audience. But we oversee the importance of optimizing the images.
Nonetheless, it is significantly crucial to optimize images by adding keywords and ALT tags. Save the image files in an appropriate format, such as jpeg.
So not forget to optimize the image by size as it hugely affects the page download speed. Images that are too large can make the page slow, which could be annoying for your audience.
You can use Snagit or Squoosh app to resize the image files without compromising quality.
TOOLS That Help Writing SEO Optimized Content
Hemmingway is a must-have tool that makes SEO writing much easier. Though the tool is more helpful in terms of readability check, it analyzes the sentences that are very difficult to read for the average audience.
Using this tool, you can figure out the difficult sentences and break them down into easy-to-read language so that your readers can understand it in a better way.
Since its crucial to maintain the right density of keywords across the article, make sure your content is enriched with 1 to 2% keywords.
Keyword Density Checker (Small SEO Tools) scans your URL or content to check how many times a keyword is used in the provided text. It helps ensure that the content is not saturated with keywords.
Yoast is a comprehensive tool that helps marketers ensure that the content is SEO optimized and is ready to publish.
The tool will alert you to make the right improvements to your page while doing on-page optimization and makes your page appropriate for search engines.
If you use these tips and tools, you will be able to write SEO optimized content. Make sure that you write for humans and not for Google as it will help you write an engaging copy that is more attractive, appealing, readable, and compel the audience to share your content. It will eventually help drive more traffic to your blog.
If you have ideas or tricks to optimize the content for search engines, share them in the comments.