Many of us have lost our jobs due to the global crisis, and are eagerly looking for a new opportunity. If you are one among those who are searching for a reliable job profile then you are at the right place.
Digital marketing is certainly one such industry that will bring new opportunities to the job seekers once this pandemic is over. So, when you start your new job in the area of digital marketing, you might begin as an SEO Executive.
So, here’s a list of common SEO interview questions with answers that will help you to easily nail your SEO interview and secure a job.
List of SEO Interview Questions
| General SEO Interview Questions 2024 #1: What is SEO? #2: Why is SEO Important? #3: What is a Search Engine? Name other search engines than Google. #4: Why are search engines important? #5: What is www? #6: What is the domain? #7: What is meant by top-level domain? #8: Name the types of SEO. #9: What is a keyword? #10: Why are keywords important? #11: Describe On-page SEO and Off-page SEO? #12: What gets ranked in Google? #13: What are web hosting and web crawling? #14: What is an organic search result? Advanced SEO Interview Questions 2024 #15: What is SERP? #16: What is ‘Google Suggest’ or ‘Autocomplete’? #17: What is a long-tail keyword? #18: What are header tags and ALT tags? #19: What are meta descriptions? #20: What are backlinks? #21: Why are backlinks important? #22: What is a Do-Follow link? #23: What is a No-Follow link? #24: What is internal linking? #25: What is inbound and outbound linking? #26: What is the Google penalty? #27: How Google penalties impact the websites? #28: What is an SEO audit? #29: What activities are included in an SEO Audit? #30: What are the most important Google ranking factors? #31: What is Google Analytics? #32: What are the steps you take to optimize a website? #33: What is mobile-first indexing? #34: What is SEO optimized content? #35: What is the structured data? |
SEO Facts & Figures
SEO or Search Engine Optimization is a brilliant area that will continue to grow in the upcoming years. As per Statista, the search engine optimizations spending in the US is projected to reach over 79 billion US dollars.
No matter if you are applying as a fresher or as an experienced professional, you should be well acquainted with some general and advanced SEO related topics. Certainly, another important thing is your resume. Subsequently, you will need to make a captivating resume to get shortlisted. However, if you do not know how to make an SEO executive resume, click here.
Now, let’s go through the popular SEO interview questions and answers to successfully crack the interview.
Common SEO Interview Questions- General and Advanced
General SEO Questions with Answers
There are some basic things about SEO, that you must know to get hired- on the spot. Now let’s start with the list of general SEO interview questions.
#1: What is SEO?
SEO stands for “Search Engine Optimization”.
According to Moz, SEO is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
After describing the SEO term to the interviewer, you may further elaborate on the meaning of the basic terms mentioned herein.
- Quality of traffic: To have the right people click the website who have displayed an interest in the website’s product or services.
- Quantity of website: Once your site starts to attract potential visitors, the more, the better.
- Organic result: People usually trust links displayed as unpaid advertisement, rather than the paid ads. The organic search gains more clicks that further leads to better conversion ratio and increased ROIs.
#2: Why is SEO important?
Everyone goes to Google for searching for products and services. Undoubtedly, people trust the result list that Google displays on the first page and do not bother to visit the subsequent pages, not even the second page (in most cases).
The website URL that appears on the first-page listing in search engines is more accessible. So, ultimately, it will get more views and leads. Thus, the SEOs are responsible for gaining a good rank for their website on Google organic search. A good rank allows people to check the relevant webpage and show interest in your product or services.
Moreover, if the website achieves a higher ranking on Google, the business will ultimately experience more sales without even spending more on planning and executing alternate marketing strategies.
#3: What is a Search Engine? Name other search engines than Google.
The search engine is certainly a program that identifies and searches for items in the database based on the keywords specified by the user in a particular search event. Other than Google, some renowned search engines include Bing, AOL.com, Yahoo, Baidu, Ask.com, and Info.com.
#4: Why are search engines important?
Search engines allow searchers to search and find relevant information on a particular topic. However, the searchers do not need to be technically sound to perform a search.
#5: What is www?
WWW stands for World Wide Web and usually placed at the beginning of the URL (website address).
#6: What is the domain?
Every website that is available on the web has an IP address, which is considered the location of the site. Since it is difficult to remember the string of numbers, which is an address of the site, a name is assigned to the website so that users can quickly memorize it.
#7: What is meant by top-level domain?
The domain name is divided into segments, and the last segment of the domain denotes the top-level domain (TLD). Surely, the most commonly used domains are ‘.com.’ and ‘.net.’ which are generic domains.
In addition to these, domains are also location-specific such as ‘.co.uk’ (UK), ‘.es’ (Spain), ‘.in’ (India), ‘.au’ (Australia), ‘.co.nz’ (New Zealand), etc.
#8: Name the types of SEO.
The three main types of SEO include:
On-page SEO
On-page SEO or on-site SEO is the process to optimize web page content for search engines as well as users. Furthermore, common on-page SEO practices include optimizing content, title tags, image attributes, URLs, internal links, meta-description, etc.
Off-page SEO
Off-page SEO or off-site SEO is unquestionably the actions taken outside the website to influence the site’s ranking within the SERP (Search Engine Result Pages).
Technical SEO
Technical SEO refers to the actions that are taken to optimize the website for improving the crawling and indexing. It certainly includes executing SEO practices that improve search visibility.
Your interviewer may also ask you some technical SEO questions. You can find answers to advanced SEO questions in the later section of this article.
#9: What is a keyword?
A keyword is indeed a collection of words used to perform a search event on the search engine, which is related to the website or webpage content. The search engine then searches for metadata, image as well as content on the page. When the search engine determines the keywords added in the page and figures out what the page is about, it displays the page in the search engine result list.
#10: Why are keywords important?
Keywords act as the connecting element between the search performed by the user and the website. Moreover, if the user does not write an exact keyword, the search result might not return as expected. Subsequently, the web pages must include relevant keywords as it helps the page to rank in the search engine listings.
#11: Describe On-page SEO and Off-page SEO?
On-page Optimization, indeed, refers to the updates, changes, and modifications that take place within the website to optimize it with the intent to gain better ranking in the search engine listing. Specifically, these changes can be a slight or complete alteration in the website structure, meta description, page upload speed, and content optimization.
Off-page SEO is certainly referred to the improvements or activities that we implement away from the website with the intent to improve its rankings. Therefore, SEOs can improve the website’s ranking by building backlinks from trusted sites.
Please note that this is one of the frequently asked digital marketing interview questions.
#12: What gets ranked in Google?
Well, it is not the website that ranks, but a webpage that displays as a result in Google.
#13: What are web hosting and web crawling?
Web hosting is the activity of providing access and storage space for websites. It is a business that provides services and technologies needed to access the webpage or website on the Internet.
Crawling refers to the process through which the search engines crawl the World Wide Web. It finds the web pages and subsequently, search for the relevant keywords content and hyperlinks and brings the appropriate information back to the server.
These SEO interview questions and answers will certainly help the aspiring candidates to successfully face the interview. However, having some advanced SEO knowledge is good to take your career to the next level.
#14: What is an organic search result?
Organic search result listing is the list of webpages that the search engine returns for each user query. Accordingly, the list includes the most relevant information in reference to the keywords that the user enters.
3 thoughts on “SEO Interview Questions for 2024 (General + Advanced)”