Have you ever applied for a digital marketing specialist job and you’re like “What do I need to know about SEO?” or “What are they going to ask me?”.
If you answer yes to these questions, don’t panic, you are not alone, there are thousands of candidates who think the same way as you do – before the interview.
In this scenario, you must be wondering how to prepare for SEO interview and successfully get the job. Not to mention, this is the right time for you to work on your interpersonal skills.
How to Face SEO Interview Questions
Well, two things that you actually need to do while preparing for SEO interview are (i) preparing for SEO questions and answers, and (ii) preparing for how to face the interview with utmost confidence.
At this point, all that you must know is the right tips to face the SEO interview by displaying the right behavior and tactics while answering the interviewer’s questions.
First things first, you should have some experience in handling digital marketing projects. If this is your second or subsequent job, you would be able to answer it proficiently.
But, if this is the first time you are handling a digital marketing interview, then you must be able to display some kind of practical experience for answering this question.
You simply can’t say ‘No, I’ve never been through any digital marketing campaign in the past.’
Build your Own Website
Since you are a beginner, what you can consider doing in short-run is building your own website.
Yes, this is undoubtedly the easiest way. When you build your website, you try experimenting a few SEO tactics, such as on-page SEO, backlink building, promoting content on social media channels, etc.
I think having a website is better than having nothing in hand.
If you are searching for how to prepare for SEO interview, then having a website means you are about 50% ready for your interview.
And if you are thinking about how much it takes to create a blog, then it’s good to know that you can have your blog in as low as the US $45 to $50 a year.
Research About Company
Next important thing is your knowledge about the company that you are applying to.
You should know about the company you are applying to, their online presence, what SEO techniques they are implementing versus what their competitors are doing.
If you are not sure how to figure out this, there are several tools available online to know about the SEO practices that one implements.
SEO Basic Interview Questions & How You Should Answer
Now let’s go through some of the most common digital marketing interview questions.
What is your experience with digital marketing?
Tell them about your previous SEO marketing experience, if you have one. If you don’t, then tell them about your experience running your website. What challenges you face in day to day SEO tasks and how you handle them all.
What are your qualifications?
You got to tell them about your qualification in details such as study level, year of completion, etc.
What change can you bring to the company?
It is one of the most commonly asked SEO specialist interview questions to which your interviewer expects a practical answer.
Here, you can tell them that you are going to test advance SEO tactics or probably you would like to test out new content marketing techniques.
How do you learn digital marketing?
Give a solid answer to this question. Do not mix your academic qualification here. Try to be straightforward by mentioning the digital marketing courses that you have attended along with any certifications that you hold.
Avoid being a jack of all trades; indeed, mention your expertise in a particular area such as Facebook Advertising, pay-per-click, YouTube Marketing, etc.
One important thing, if you are attending an SEO training institute, you can ask your trainer about ‘how to prepare for SEO interview’ as you might get some useful tips.
What digital marketing tools do you use?
Avoid saying ‘I use Google Analytics’ because everyone does.
Try to answer this question smartly by being specific such as “I use Google Analytics for analyzing the Cohort Reports to check how many people are revisiting the website and keep coming back. This way, you get to know the percentage of returning visitors to your website, and you can strategize your SEO practices accordingly.”
What SEO Managers Expect from You & Your CV- Good to Know!
Here’s a glimpse of what SEO managers expect from the jobseekers:
This is some of the SEO basic interview questions that you must know while preparing for digital marketing interview.
In addition to this, you will need to prepare for general and advanced SEO interview questions in order to secure the job.
Hope this will help you in securing an SEO specialist role in a good digital marketing agency.
All the Best!